Sunday, June 20, 2010

Metaio, Augmented Reality and E-commerce - Retail Use Cases

San Francisco/Atlanta -The following is the press release from Metaio relating to their e-commerce Augmented Reality product that helps consumers see products in their own space (akin to the IKEA AR application in a previous blog post). It represents one more step towards AR becoming a mainstream technology.

The Internet changed how people shop. Now, YOUReality LLC and metaio Inc. are changing how people will shop online. With the introduction of its Online Retail Visualization 3D tool, YOUReality is making it possible for consumers to see products in their own space before they purchase them by integrating Augmented Reality into a suite of commerce applications. The new services allow shoppers to make more confident buying decisions, deliver retailers a higher sales conversion rate, and significantly lower product return costs.

Online shopping is attractive to an increasing number of consumers for its convenience, speed, product selection and other benefits. To make the shopping experience even more engaging and informative, many retailers are enhancing their websites with multimedia features such as video clips, virtual visualization or slide shows so that shoppers can better understand product features. With YOUReality, customers can even "bring it home" and try before they buy, allowing consumers to visualize context sensitive products with life-like 3D models in a photo of their own home environment. The resulting image provides a realistic view of what the object will look like in that space with the ability to move the item around (maintaining correct dimension and perspective) and change colors, styles, sizes and textures of the 3D object while viewing it in the photo.

By pioneering the concept of Retail Visualization using the metaio platform, YOUReality has harnessed the power of 3D for a practical purpose. "YOUReality gives a cool technology relevance in the world of commerce by driving retail sales through increased conversion rate," says YOUReality Founder, Michelle Fallon. "Retail Visualization takes the guesswork out of the visual aspects of shopping, such as selecting fabric choices, textures and colors, making the buying decision faster and easier because consumers can literally see furniture, electronics, appliances, even accessories, in their own space at the point of sale. Retail Visualization for e-commerce allows the user to visualize products in a web store and then add the selected items directly to the shopping cart to complete the transaction online," she says.