Thursday, February 25, 2010

Mobile Solutions @ the NAB Show in Las Vegas

There have been some rapid changes over the last few years that those in the digital broadcasting community face. The 2010 NAB Show is the place to discover new opportunities for all those in the broadcaster world.

The NAB Show is coming up on April 10-15 in Las Vegas.

For a taste of what the 2010 NAB Show has to offer, check out what Destination Broadband and the Broader casting Conference has to offer in 2010 and discover the latest trends and gadgets in broadband technology.

In particular, Destination Broadband will feature the latest in mobile technologies, including mobile video, networks, and content delivery.A must for anyone in the mobile media distribution space.

Destination Broadband: See site here
Broader-casting Conference: See site here

Oh, and just because you are reading my blog, I’m giving out a code for FREE ACCESS to the exhibit floor at the show. This free Exhibits Only pass includes:

- Access to the Opening Keynote and State of the Industry Address
- Info Sessions
- Content Theater & Destination Broadband Theater

Visit here to redeem or register here with the code A913 (and feel free to pass this along).

You can check out more information and register on the official show website here

Monday, February 22, 2010

Mobile World Congress 2010 (#mwc10) Summary

BARCELONA-With the MWC maelstrom over, now is a good time for me to reflect on last week's show and share my thoughts about the experience.

This was my fourth Mobile World Congress and while it may not put me in the Veterans Club (and my repeated meetings with mobilists from the 'Cannes days' made me keenly aware of this), it does give me some insight into how the mobile ecosystem is evolving, at least since the dawn of the 'Mobile 2.0' days.

Overall, attendance was probably lower than last year and the fill-rate of the trade floor was below 100%, but this was no surprise. What surprised me was the general positive feeling (especially compared to last year) amongst participants that 'the worst was over'. In fact, the show was buzzier than many people had expected and there was clear evidence that while some incumbents were still in the doldrums (read mobile operators), newcomers were seeing decent growth (read content developers).

The App Planet may have been physically located at the far end of the show but in terms of buzz, it sat squarely in the centre of the show. Ok, there were some companies in Hall 7 that could only loosely be associated with Apps, but it was here that the various developer conferences took place and that the smaller, innovative content companies were to be found.

The WipJam event on the last day of the show tackled many of the challenges facing developers in the increasingly competitive world of apps (kudos to Caroline & the team for a great event):

-how do you get your app to be discovered
- how do you monetize your apps
- how do you create addictive apps
-how do you sell cross-platform

and many more issues.

I took part in two discussion groups on ‘Marketing Apps’ and ‘Features of Addictive Apps’. Both were extremely valuable. From the first one, I took away some interesting points on 'app discoverability' using Pinch/Flurry tools as well as a pointer to the presentation below from Mobile Monday Silicon Valley: be continued...

Tuesday, February 9, 2010

Mobile World Congress 2010 Agenda Planning in Barcelona

BARCELONA -The coming week in Barcelona is set to be as buzzing and intense as ever during Mobile World Congress time, with an agenda packed chock-full of seminars, development days, meetings, parties, PR stunts and more.

The key to success as always will be to pre-select and prioritise carefully which events to attend (there are simply too many good ones to attend, unless you happen to have a body clone out there!) . This will depend on personal and company preferences and your specific objectives for the event. I recommend jotting down between 3-5 things you want to take away from the show (and side-events) and then matching that to your planned timetable. Is your key objective to learn about open development environments but have no time booked in to learn about Android? It could be worth re-jigging your agenda.

A few events on my agenda so far:

Innovation Exchange 2010

I've been invited to take part in a Panel Discussion at the Innovation Exchange 2010 (Applications & Monetization) event hosted by Qtel with support from the GSMA and MEF on the 13th\14th of February at the Hotel Skipper.

Social Media Round Table

I'll also be taking part in a Social Media Round Table discussion on Monday 15th February hosted by ACS at the Gran Marina to talk about "Capturing the Power of Social Media to Revolutionize the Customer Experience"

App Planet

I'm looking forward to the App Planet event in Hall 7 at the Mobile World Congress on Weds February 17th where SonyEricsson will have a 'Creation Day' for developers. The Xperia X10 Android device has had some rave reviews, so I'm interested to see whether developers are excited about generating content for it.


The WIP Jam session at the Congress (registration now closed) on the 18th will feature a discussion panel on Augmented Reality applications and will help answer the question of whether the hype is justified. As AR is a hot topic, this is an unmissable session (more info here).

TechCrunch Europe

Finally, there is the Techcrunch event on the 17th Feb (offsite from the Congress) featuring Ilja Laurs of GetJar amongst others, and bringing investors and start-ups together (more info here).

I'll also be exhibiting in the Innovation Zone of the MWC at the GeoMe Stand: if you're a blog reader and you're at the fair or one of the other events, come and say hello! If you can't find me, send me a tweet @ricferraro.